Now that you understand why Pinterest provides a great social media advertising platform for brands, let’s look at some Pinterest advertising strategies. Without any area for text posts or the traditional feed, Pinterest tends to be more fun and brand safe for businesses. While other social media platforms can become heavily political or user opinion focused, Pinterest tends to avoid those conversations. That means that businesses can get in front of audiences actively looking for information related to their offerings.Īnother reason that advertisers like Pinterest is the image-focused atmosphere. Users use Pinterest as inspiration for holiday shopping, gift giving, DIY projects, and much more. While Pinterest can help B2B companies advertise to target audiences, it works best for B2C organizations. Pinterest provides a unique advertising platform for organizations looking to sell. The social aspect comes through the sharing, commenting, and liking of pins. People browse by interest and follow accounts that have similar interests to them. It works like a virtual bulletin or pinboard rather than a scrolling feed. Pinterest is very unique from other social media platforms. Clicking the pin will take you to a blog article about cake decorating tips for beginners. For example, you might come across a pin depicting an image of a decorated cake. Most pins are visual images, videos, or GIFs which link to pieces of content. Pinterest is a social media platform that focuses on image sharing in the form of “pins”, which users can view, share, save, and organize into different pinboards on their accounts. However, Pinterest sees 478 million active users each month, meaning there is plenty of opportunity for organizations to reach target audiences.

Pinterest ads are often disregarded by businesses in favor of Facebook, LinkedIn, and Instagram platforms. One social media platform that often gets overlooked is Pinterest. That means that businesses who want to meet customers where they are need to invest in paid social strategies that work. Social media is where consumers spend a large majority of their time. Another area that businesses need to plan for is paid social media advertising. Digital marketing requires organizations to have many different strategies for everything from marketing automation to email marketing.

Pinterest paid ads